Premium Fresh Network on the brink of market entry
Set-up of a network for ultra fresh convenience products
Starting from 1 January 2013, Premium Fresh Network GmbH, based in Möckmühl, Germany, will enter the market for ultra fresh convenience products. The aim is to build up an integrated network for supplying the food retail industry and food service sector with products with a very short shelf life. Acting as a neutral platform, the initial offer is for convenience food ranges in the areas of fruit and vegetables and fine foods.
Premium Fresh Network organises mainly merchandising and logistics for various producers at home and abroad. At the intersection point to sales agents in trade, C&C and the wholesale sector, networking of processes takes place. This ensures smooth further distribution at the national level: all products reach the defined target customers from Day A to Day B. Premium Fresh Network offers individual logistics concepts for different distribution channels for the delivery of everything including the smallest possible ordering unit (a single item). This achieves, among other things, a significant reduction of write-offs along the entire value chain.
The set-up of the platform should be completed by the end of 2013. Already today, the company is engaging in extensive discussion with renowned companies. Among other things, starting from January 2013, products from Gartenfrisch Jung GmbH will be marketed using the newly created network.
Compared to its European neighbours, the German market for ultra fresh convenience products is underdeveloped. “The German market offers enormous potential for intensification in this category due to social change and the demographic development,” comments Friedhelm Balmes, the managing director of Premium Fresh Network, who is convinced of this. “The market achieves around 700 million € turnover per year at end consumer prices,” adds Balmes. Through pooling of ranges, the aim is to sustainably further develop and expand the market for ultra fresh convenience produce.
Premium Fresh Network GmbH operates the demand-oriented networking of regional, partly owner-managed producers as well as nationally and internationally active companies as a manufacturer-neutral platform. It offers innovative marketing and logistics concepts for the food retail industry and the food service sector.